Digital Marketing Specialist – CRM, Email, and SEO
Swindon
£30000 - £35000

Are you a creative, data-driven digital marketing professional with proven experience in CRM, email marketing, SEO, and social media? Our client, an innovative and fast-growing business, is looking for a motivated Digital Marketing Specialist to help drive their ambitious growth plans.

The Company

Our client has built a strong reputation for delivering exceptional quality and is now embarking on an exciting growth journey. With ambitious plans to expand their brand presence and customer reach, they’re seeking a talented marketing professional to join their team and make a meaningful impact.

The Role

As the Digital Marketing Specialist, you’ll play a key role in the business’s expansion, driving customer engagement, retention, and acquisition through data-driven campaigns across multiple channels. You’ll have the opportunity to collaborate closely with a talented marketing team and shape the company’s future success.
Key Responsibilities

CRM & Email Marketing:
•    Plan, execute, and analyze email marketing campaigns using platforms like Klaviyo (or similar) to drive customer engagement and sales.
•    Develop customer segmentation strategies to deliver targeted, impactful campaigns.
•    Work closely with graphic designers to create visually appealing and effective email content.

Social Media Management:
•    Design and implement a social media strategy to build brand awareness and grow engagement.
•    Manage social platforms, including Meta (Facebook & Instagram), by creating engaging content and analyzing performance to improve results.
•    Identify new ways to attract and retain social media followers, including running promotions and campaigns.

SEO & Website Optimization:
•    Drive organic growth through strategic SEO efforts, including keyword research, technical audits, and content creation.
•    Monitor and optimize website performance to improve user experience and search rankings.
•    Analyze SEO performance and present recommendations to stakeholders.

Analytics & Reporting:
•    Use tools such as GA4 to track campaign performance and understand customer behavior.
•    Report on KPIs such as ROAS, conversion rates, and bounce rates, using insights to inform decisions.
•    Identify trends and opportunities to enhance marketing effectiveness and business growth.

What We’re Looking For

To excel in this role, you’ll need to be a proactive and adaptable marketing professional with the following skills and experience:
•    Proven experience in email marketing, including planning, execution, and analysis.
•    Strong social media expertise, particularly with Meta platforms, including content creation and performance analysis.
•    Hands-on SEO experience, including technical audits, keyword optimization, and knowledge of HTML.
•    Proficiency in analytics tools such as GA4, with a strong focus on data-driven decision-making.
•    Understanding of SEM and the full marketing funnel, with the ability to connect digital channels to customer behavior.
•    Exceptional organizational, communication, and problem-solving skills.
•    A relevant marketing qualification is desirable but not essential.

Why Join This Role?

•    Join a fast-growing, innovative business with ambitious growth plans.
•    Work on exciting, impactful projects in a collaborative and supportive environment.
•    Enjoy flexible working arrangements and a strong focus on professional development.
•    Be part of a company that values creativity, growth, and employee contributions.

How to Apply
If this sounds like the perfect role for you, we’d love to hear from you. Please send your CV and a brief covering letter outlining your experience and why you’re the ideal candidate.